Marketing:
In marketing Arnott’s:
- asses what the consumer wants and the market trends
- they develop biscuits based on consumers demands and needs
- they give feedback to the manufacturers in terms of sales which could include dissatisfaction or satisfaction. ·
- they ensure fresh quality food through stock rotation management by distribution and sales.
Arnott’s mission is to: ·
-Increase the range of snacks in the macro snack market.
-Maintaining and improving there share in the biscuit industry
-Improving profit
-Develop brand image
-Apply and control market budgets
Product testing:
All products are tested by consumers mainly the target market including children and mothers. Products often occur in shopping centres and caravans where people are asked to taste the product and answer various questions on appearance, taste etc.
Advertising
Arnott’s reinforces a strong image which they have built up over 129 years.
Media
Arnott’s advertises through television, red delivery trucks and magazines. They need to have visual appeal, tone, and colour and to set a mood.
Promotion
Types of promotion include:
-In store display
-Reducing the selling price
-Advertisements in papers and brochures
-Promotion periods
A good promotion is one where:
-Products must be high in volume
-Products must support marketing
-There is little range
-Price is negotiated
-Product commitment or promotion result must always be agreed to by both parties.
With the increase of awareness on the environment people are supporting brands that protect the environment. Arnott’s works with Sydney waters to reduce their water waste and consumption. They’ve spent $390,000 on waste-water treatment plant. They’ve tried to reduce their energy consumption. Minimising packaging material, recycling materials and consumer packaging waste are managed and minimised.
Arnott’s proves a supply of safe, affordable, high quality healthy and nutritious foods due to the increased levels of obesity and other risk factors for diet-related chronic disease.
70% of the Australian market buys Arnott’s and 97% of houses have Arnott’s products.
Products based on societies
taste include:
-Adora Cream Wafer
-Amo Shortbread
-Assorted Creams
-Breton
-Breton Reduced Salt
-Bush
-Butternut Cookies
-Butter Nut ~
-Cabin Bread
-Cabin Bread Tin
-Cheds
-Choc Chip Cookie
-Choc Dessert Cream
-Choc Ripple
- Chockie Rockies
- Chocosaurs
-Chocolate Butternut Snaps
-Chocolate Caramel Crown
-Chocolate Cavetto Milk
-Chocolate Cavetto Pmint
-Chocolate Cherry Crown
-Chocolate Donegal Wafer
-Chocolate Duet
-Chocolate Fruit & Nut
-Chocolate Gaiety
-Chocolate Gaiety Peanut
-Chocolate Granita
-Chocolate Granital Fruit
-Chocolate Jaffa Cake
-Chocolate Mallows
-Chocolate Mint Slice
-Chocolate MinUna
-Chocolate Monte
-Chocolate Peanut Wafers
-Chocolate Royals (Dark) *
-Chocolate Royals (Milk)~
-Chocolate Scotch Finger
-Chocolate Stiks
-Chocolate Teddy Bears
-Chocolate Tee Vee Snacks
-Chocolate Tim Tam
-Chocolate Tim Tam
-Caramel
-Chocolate Tim Tam
-Hazelnut
-Classic Assorted
-Clix
-Coconut Rings
-Counter t
-Country Cheese
-Creamy Chocolate
-Cruskits
-Cruskits Bran & Malt
-Cruskits Rye
-Cruskits Rice
-Currant Luncheon
-Custard Cream
-Date Bars
-Delta Cream
-Family Assorted
-Farmbake Shortbread
-Farmbake Choc Chip
-Farmbake Choc Chip Fudge
-Farmbake Peanut Brownies
-Fiesta
-Full-O-Fruit
-Full-O-Fruit Apricot
-Ginger Nut
-Glengarry
-Golliwog
-Granita
-Granita with Fruit
-Hazelnut Cream
-Honey Jumble
-Honey Snaps
-Hundreds& Thousands
-Iced TiCTocs
-Iced Vo Vo
-Jatz
-Jatz Cracked Pepper
-Jatz Savoury Cheese
-Kingston
-Lattice
-Lemon Crisp
-Malt
-Malt-O-M ilk
-Marie
-Maryland
-McDonaldland Cookies
-Mickey& Friends Choc
-Mickey& Friends Choc
-Mickey& Friends Cust Cr
-Mickey& Friends Honey
-Milk Arrowroot
-Milk Coffee
-Monte Carlo
-Monte Carlo Blackberry
-Morning Coffee
-Nice
-Nik Nax Original
-Nik Nax Cheese & Onion
-Nik Nax Salt & vinegar
-Nik Nax Spicy Chicken
-Nuttie
-Oatables
-Orange Slice
-Peanut Crunch
-Raisin Luncheon
-Raspberry Shortcake
-Rice Cookies
-Salada
-Salada wholemeal
-Saitine
-Sac
-Sao with Wholemeal
-Savoy *
-Savoy Cracked Pepper
-Scotch Finger
-Sesame Wheat
-Shapes Barbecue
-Shapes Cheddar
-Shapes Cheese
-Shapes Cheese & Bacon
-Shapes Chicken Crimpy
-Shapes Chilli
-Shapes Mediterranean Chicken
-Shapes Pizza
-Shapes Savoury
-Shortbread Cream
-Shredded Wheatmeal
-Spicy Fruit Roll
-Sultana Luncheon
-Tartlet Apricot
-Tartlet Blackberry
-Tartlet Raspberry
-Tea Cake
-Teddy Bear
-Thin Captain
-Tina Wafer
-Tiny Teddy Chocolate
-Tiny Teddy Honey
-Tiny Teddy Caramel
-Triple Wafer
-Uneeda
-Venetian
-Vita Weat
-Vita Weat Cracked Pepper
-Vita Weat Low Salt
-Vita Weat Sesame
-Water Cracker Original
-Water Cracker Cracked Pepper
-Yo Yo's